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03.19.08
ConsumerBase Releases Two Case Studies
Examples Cite Cost Savings from Automobile and Insurance Industries

EVANSTON, IL /March 19, 2008/ —ConsumerBase has released two new case studies that exemplify the cost efficiencies that two of its clients—an automaker and an insurance company—were able to achieve through email.

The first case study, "How an Automaker Gained Focus"  looks at one of Detroit's "big three" automakers in its search for a cost-effective way to recruit focus group participants. The solution was to append email addresses onto its list of existing prospects and then reach out electronically instead of by postal mail. This enabled the car company to trim a full third off of its project budget.

The second case study, "Insurer Not Simply Mailing It In"  follows a national insurer that was looking to cut material and postal costs from a newsletter it sends to policyholders. The solution was an email append/deploy to the insurer's entire database of customers. The company discovered that many customers preferred the electronic format over traditional mail which enabled dramatic and ongoing cost savings. An added surprise was an increase in customers requesting online statements and electronic bill pay.

The case studies are free and available on the ConsumerBase website, www.consumerbase.com, or can be requested by emailing sales@consumerbase.com. The new Multi-Channel Responders will be available directly from ConsumerBase and through select list managers.

About ConsumerBase
ConsumerBase is a Chicago-based multi-channel data marketing agency with regional offices across the U.S. ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 556-4566 or email aharvath@consumerbase.com

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