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02.07.08
ConsumerBase Introduces Multi-Channel Responders
New Product Overlay Postal/Online Responders

EVANSTON, IL /February 07, 2008/ -ConsumerBase announced its new Multi-Channel Responder file today. Multi-Channel Responders are individuals who have responded to mail order programs in addition to online offers. The company predicts that the product will lift response rates substantially over those of traditional mailing lists. Response is expected to be even higher for offers targeted by category.

ConsumerBase has long been a pioneer in capturing online response data and overlaying it onto postal records. The Multi-Channel Responder product goes a step further and overlays mail order responders onto the data records of those online responders.

Larry Organ, Chief Executive of ConsumerBase stated, "Response rates from our Multi-Channel Responder file have significantly outperformed anything we’ve seen. We have been quite pleased with the beta testing on this as well as the anecdotal evidence provided by clients. They have been quite excited and, frankly, we were unprepared to see initial results like this."

The new Multi-Channel Responders will be available directly from ConsumerBase and through select list managers.

About ConsumerBase
ConsumerBase is a Chicago-based multi-channel data marketing agency with regional offices across the U.S. ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 556-4566 or email aharvath@consumerbase.com

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