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01.12.08
ResponderInfo Enters Third Year
Product Launched to Enable Easy Access to Consumer Data

EVANSTON, IL /January 12, 2008/ -ConsumerBase celebrated the second anniversary of its ResponderInfo product this week. ResponderInfo is a website (www.responderinfo.com) that enables marketers to run counts and purchase consumer data instantly.

ResponderInfo was conceived by ConsumerBase to provide smaller data users with a convenient, cost effective list-building tool. Customers can go to the website, enter in parameters for consumer data and purchase lists with a credit card. The data in ResponderInfo comes directly from ConsumerBase’s database of more than 77 million U.S. consumers.

Upon its initial release, ResponderInfo caused a stir in the relatively calm world of consumer data due to wider than usual media coverage. Privacy advocates raised concerns about allowing such easy access to consumer data. However, ConsumerBase continued to market ResponderInfo and no privacy or security issues have surfaced in the two years that the product has been available.

Customers of ResponderInfo have ranged from independent insurance brokers looking to prospect in their own neighborhoods to large data brokers looking for a convenient fulfillment tool.

ConsumerBase Chief Executive, Larry Organ, stated that he is pleased with the success of ResponderInfo and plans on expanding its role in the future.

About ConsumerBase
ConsumerBase is a Chicago-based multi-channel data marketing agency with regional offices across the U.S. ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 556-4566 or email aharvath@consumerbase.com

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