When is the Best Time to Send Your Emails?

Email marketers are constantly fussing over every aspect of their email messages, from subject lines to calls to action to content. Those who structure their email marketing campaigns around segmented databases understand who they are targeting and why. Even if your company's email lists are completely segmented and full of fresh and relevant content, there is still the chance that your messages will go unread. Why are your emails not producing the results you had hoped for? It may all come down to timing. ConsumerBase, an email marketing company, offers information on the best time to send your emails. These email marketing tips will help you assess if you are sending your messages at the right time:

Compare Times

While it may seem obvious to vary the send times of your emails, many companies always send them at the same time. By trying different times, you may find that you receive higher response rates in the morning or later in the day. Try a few out and figure out what works best for your campaign.

Study Previous Messages

One of the best methods of finding out the most favorable time to send emails is by looking at your past email marketing results. By studying previous messages, you may be able to find patterns based on when the emails were received and opened. For instance, when looking at emails sent over the last six months or year, was there a connection between send times and response rates? This data could help you get a better understanding of when your future emails should be sent out.

Adjust Your Email Segmentation

Optimal send time, or sending out emails at the best time for the individual recipient, is not always possible when you are working with large consumer email lists. There are ways, however, to use email segmentation to extract the right time to send your messages. Some marketers send their emails around the time when recipients had opened previous messages. If your database contains  information on location, you are also able to segment your emails by time zone.

Match Your Send Time with Your Delivery Time

When sending emails, we always assume that they arrive the second after they are sent. While your technology may be top-notch and you do not anticipate a problem, there are occasions where your messages take time to make it to the recipients' inboxes, especially if you are sending to large consumer email lists. This situation can often result in a confliction between your send time and delivery time. To alleviate this concern, you can easily break up your email lists into smaller segments.

For more information on the best time of day to send your company's emails, contact our email marketing company today.