Modeling

What if marketers could discover information that would tell them all about their best customers in minute detail?

The truth is, many marketers already have the information they need. They merely need to unlock it.

Basic Modeling
Basic modeling is the most efficient approach to new customer acquisition. This type of modeling includes creating a profile of your best customers and finding people that look like them. ConsumerBase, a targeted email list company, will analyze your ideal customer profile and uncover consumer segments that will improve your customer acquisition and retention efforts. Our approach uses empirical evidence contained in your customer database to identify:

·         Traits of buyers who use specific services
·         Target audiences or segment that are unique in age, income, home ownership, etc.
·         Services that can be appropriately marketed together

We apply the findings to our targeted mail lists to develop the target audience and segments with look-a-like prospects and then create campaigns for the customer base gaps as identified in the profile. The result is the ability to develop messages and images that are relevant and more personal thereby increasing conversion rates.

Predictive Modeling
This more advanced type of modeling is used to predict behaviors stimulated by a marketing contact using information available in your marketing database. Some basic applications include:

·         Best Customer--Optimize ongoing marketing efforts by identifying best customers
·         Customer Cloning--Identify the traits of your top customers and find more like them
·         Lost Customers--Regain customers if patronage has dropped dramatically or lapsed

For each bulk email targeted list, we also provide additional modeling and analytics include smart geo-targeting and business mapping. Geo-targeting is used for customer acquisition based on where the customer resides near specific locations. Business mapping brings your data to life with intuitive maps that visually identify growth opportunities or define sales threats.

To learn more about using modeling for your targeted mail lists, contact targeted email list company today or request a quote.