LifestyleBASE Masterfile

LifestyleBASE is an exciting tool that ConsumerBase has created for direct marketers. It goes beyond the "what" of a target market to provide the "who".

The Data:
LifestyleBASE is a consumer data product that includes behaviors, motivations, preferences, likes/dislikes and attitudes. LifestyleBASE goes beyond basic demographic data to provide a complete picture of consumers. Records minimally contain name, postal and email addresses.

The Source:
The data of LifestyleBASE is sourced from a variety of internet dating sites. Members of the sites divulge information about themselves as well as their preferences in mates. This data includes such information as religion; educational status; alcohol consumption; sexual orientation and much more. This gives marketers an intimate portrait from which they can target postal and email campaigns.

Data collection practices and policies are clearly stated in the Terms and Conditions of the sites and members' personal information is securely stored. See how we capture data on our premier sites, including Value Seekers and Official Referral.

The Advantage:
LifestyleBASE offers a strong competitive advantage over data with more broadly based selects. Prospects who are targeted by lifestyle selects are much more likely to connect to a marketers message because the message is innately tuned toward their personalities, habits and attitudes.

Click here to view data cards.