Email Marketing
"ConsumerBase has high quality control standards for their data. That's why we include it in our database."
Drew Lundgren, President, CAS
"ConsumerBase data performs well - that's why our brokers suggest it to all of their clients."
Gail Henry, Executive Vice President, Leon Henry Inc.
The ConsumerBase email marketing channel is extremely popular due to its high ROI and measurability. Partnering with experienced email marketing providers is crucial for the success of any campaign.
What We Do
ConsumerBase can take an email marketing message and deliver it to thousands, or even millions, of prospects. The opt-in emails that we have in our database contain over 180 demographic, behavioral and other selects, including but not limited gender, income, age, level of education and type of websites visited for better targeting of your opt in email campaigns in order to ensure maximum impact.
We are experts in CAN-SPAM compliance. We attach all necessary opt-out information and set up a suppression file so that those who choose to unsubscribe from a particular party do not receive further emails.
We then deploy the opt in email, track its success, share results and make further recommendations.
Respect for the Consumer
ConsumerBase is committed to respecting the privacy rights of consumers. This means that our email marketing clients can be assured that when they use our opt-in email services that they will not risk their public image.
We follow all CAN-SPAM compliance regulations to both the letter and spirit of the law. Further, we adhere to Direct Marketing Association (DMA) standards as well as our own strict processes in order to ensure that our email marketing is beyond reproach.
Experience and Technology
The ConsumerBase team is experienced in the nuances of email marketing and our clients benefit with much higher ROI than they could achieve on their own.
As email marketing providers, we have the know-how to get emails delivered. Our relationships with Internet Service Providers (ISPs), for example, continue to provide us with "white-listing" privileges. We keep up a continuous dialogue with ISPs in order to ensure for our email marketing clients that deliverability is a given.
Our technology also sets us apart. We can run multiple email marketing campaigns simultaneously. We can track opt-out files. We can incorporate multi-variable test, incorporating A/B testing of subject lines, creatives and text. And at the end of an opt in email campaign, we provide easy-to-understand reports that provide the type of business intelligence that adds value for our clients.
Other ConsumerBase Email Marketing Solutions
Our email marketing services provide you with the tools needed to improve your existing programs or start new ones:
· Email Hygiene-Replace undeliverable email addresses with working ones (ECOA)
· Email Change of Address-Replace undeliverable email addresses with working ones (ECOA)
· MxCorrect-Correct email addresses with syntax and spelling errors
· Blacklist Monitor-Monitor email blacklists for your IP addresses
Ongoing management and maintenance of your customer email file and email communications are critical tasks. ConsumerBase makes it easy to:
· Find your customers
· Keep your data clean and up-to-date
· Get your message delivered to the inbox
To learn more about our opt-out and opt-in emails and marketing campaigns, contact our email marketing company today or request a quote.