Data Hygiene
A database is only as good as the processes that go into maintaining it. Whether employed individually or collectively, the pieces of the ConsumerBase data hygiene package save time and money because they dramatically reduce the costs for undeliverable mail and cut postage costs by adding presort data.
The ConsumerBase database hygiene package includes:
· National Change Of Address (NCOA) Processing
· Coded Accuracy Support System (CASS) Certification Services
· Locatable Address Conversion System (LACS) Processing
· Delivery Sequence File-2nd Generation (DSF2)/Delivery Point Validation (DPV) Processing
· Address Element Correction (AEC) Processing
National Change Of Address (NCOA) Processing
Over 40 million Americans change addresses annually and that can cause serious issues for database integrity. This is why NCOA processing is so critical. Without using proper data hygiene, your data can be out of date and virtually useless.
The ConsumerBase NCOALink™ product uses United States Postal Service data to match and correct against 18 months of new mover files that track individuals, families and businesses. Additionally, the Move48 feature of NCOALink™ can track up to 4 years of address changes.
All data is updated weekly and comes with standard Delivery Point Validation (DPV) that ensures that an address actually exists. In order to guarantee that your addresses are as up-to-date as possible, it is important to use this method of list hygiene. At ConsumerBase, we always make sure that our data has gone through NCOA processing. If you have questions about the data hygiene we perform, please contact one of our specialists today.
Coded Accuracy Support System (CASS) Certification Services
The United States Postal Services offers discounts for mail pieces that conform to certain standards. Mailer software and individual records need to be compatible with the latest United States Postal Service technology in order to achieve the best mailing value. This is where list hygiene comes into play.
ConsumerBase has CASS services that can improve the acceptance of carrier route; ZIP coding; ZIP+4; and delivery point codes and add efficiencies to mailing.
Locatable Address Conversion System (LACS) Processing
As rural areas convert to 911-compliant addresses and other street protocols change, it becomes necessary to update addresses accordingly. These database hygiene changes are essential to a successful direct marketing campaign.
The ConsumerBase LACSLink™ product ensures that mail deliverability does not change even when addresses do. The direct marketing specialists at ConsumerBase are aware of all list hygiene changes that are needed for Locatable Address Conversion System processing.
Delivery Sequence File-2nd Generation (DSF2)/Delivery Point Validation (DPV) Processing
Not all addresses in a given database are deliverable according to the United States Postal Service.
ConsumerBase uses data hygiene to provide you with DSF2 and DPV processing tools to match records against USPS data to identify inaccurate and incomplete addresses.
Address Element Correction (AEC) Processing
When CASS certified software cannot match it, an address becomes a candidate for Address Element Correction (AEC).
ConsumerBase AEC Processing corrects and standardizes address elements. It can transform problem addresses into accurate, standardized addresses and allow mailers to take full advantage of automation discounts.
For more information on our list hygiene strategies, contact ConsumerBase today or request a quote.
