Data Enhancements
Learn more about your customers through data enhancement, where ConsumerBase will add current information to your database to help you increase the effectiveness and success of your targeted consumer mailing lists. Match your database against the nation's largest and most comprehensive consumer database, ConsumerVision. This file consists of 230 million individuals and 150 million households nationwide.
With over 500 demographics, psychographics, and lifestyle elements available for append, you can understand the household income, age, occupation, education levels, presence of children and lifestyle characteristics of your customers. Appending demographics, behavioral and mortgage information gives you the clearest picture of who your customers really are and allows you to market to them the proper way.
Append percentage varies depending on the accuracy of the names on your targeted consumer mailing list. Your record must match our database record exactly, otherwise no match will be given. The average percentage appended is 60 to 70 percent, depending on the variables selected. Running some form of address verification and standardization, such as CASS, NCOALink, DSF, & DPV may improve the append percentage and is recommended before processing your targeted consumer mailing list. Your sales representative will be able to make the best recommendation for your situation.
Below are just a few of the elements available for data enhancement:
| Level 1 Elements |
| Address Type |
Household Composition |
Median Years in School |
| Title |
Length of Residence |
Nielsen County Code |
| Basic Ethnic Code |
Latitude |
Oldest Age at Address |
| Estimated Age |
Longitude |
Percent Black |
| Estimated Income |
Marital Status |
Percent Hispanic |
| Estimated Wealth |
Median Home Value |
Property Type |
| Gender |
Median Income |
Size of Family Dwelling Unit |
| Homeowner Type |
|
|
| Level 2 Elements |
| Exact Age |
Child Male 0-2 |
Child Female 6-10 |
| Occupation |
Child Female 0-2 |
Child Male 11-15 |
| Occupation type |
Child Male 3-5 |
Child Female 11-15 |
| Dwelling Type |
Child Female 3-5 |
Child Male 16-17 |
| Presence of Children |
Child Male 6-10 |
Child Female 16-17 |
| Number of Children |
|
|
| Level 3 Elements |
| Date of Birth |
Travel Interests |
*Community/Civic Activities |
| Month & Year of Birth |
Home Improvement Interests |
*Current Affairs/Politics |
| Presence of Email Address |
Apparel Interests |
*Democratic Contributors |
| Country of Origin |
Weight Loss Interests |
*Donate to Charities |
| Language Preference |
Cable Internet Service Users |
*Health Charities |
| Religion Code |
Military |
*Our Nations Heritage |
| Premium Ethnic Code |
Adult Dating Service Interests |
*Republican Contributors |
| Combined Vehicle Market Value |
Online Auction Interests |
*Veterans Charities |
| Motorcycle Owner |
*Diet/Weight Control |
*Wildlife/Environmental Issues |
| New Vehicle Purchaser |
*Health/Natural Food |
*Care for Elderly |
| Number of Cars Registered |
*Healthy/Low-Fat Cooking |
*Grandchildren |
| Recreational Vehicle Owner |
*Improving Your Health |
*Military Veteran |
| Truck Owner |
*Physical Fitness/Exercise |
*AT&T |
| Estimated Home Value |
*Self Improvement |
*MCI |
| Blue Chip Lifestyle |
*Walk for Health |
*Sprint |
| Do It Yourself Lifestyle |
*Shop by Catalog |
*Classical |
| Technology Lifestyle |
*Shop by Internet |
*Contemporary Christian |
| Athletic Lifestyle |
*Art/Antique Collecting |
*Country |
| Fitness Lifestyle |
*Stamp/Coin Collecting |
*Easy Listening/Light Sounds |
| Outdoors Lifestyle |
*Own a Cat |
*Gospel |
| Domestic Lifestyle |
*Own a Dog |
*Jazz |
| Good Life Lifestyle |
*Bicycling |
*R&B |
| Cultural Lifestyle |
*Camping/Hiking |
*Rap |
| Membership Club Interests |
*Extreme Sports |
*Rock (hard & soft) |
| Computer Product Interests |
*Fishing |
*Buy Pre-Recorded Videos/DVDs |
| Investor Interests |
*Gardening |
*Career Oriented Activities |
| Debt Consolidation Interests |
*Golf |
*Electronics |
| Telecommunications Svc Interests |
*Horseback Riding |
*Having a Swimming Pool |
| College & Higher Education Interests |
*Hunting/Shooting |
*Home Furnishing/Decorating |
| Insurance Interests |
*Motorcycling |
*Home Improvement Projects |
| Health & Fitness Interests |
*Mountain Biking |
*Home Study Courses |
| Survey & Sweepstakes Interests |
*NASCAR Enthusiast |
*Home Video Games |
| Opportunity Seekers |
*Participate in Team Sports |
*Home Video Recording |
| Automobile Interest |
*Power Boating |
*Home Workshop |
| *Astrology |
*Roller Blading |
*Home Personal Computers |
| *Automotive Work |
*Running/Jogging |
*Money Making Opportunities |
| *Bible Reading |
*Sailing |
*Mutual Funds |
| *Book Reading |
*Skateboarding |
*Own a CD Player |
| *Cable TV Viewing |
*Snow Skiing |
* |
*Items are self-reported.
To learn more about data enhancement, contact our data services company today or request a quote.
