BehaviorBase Masterfile

It has often been said that the best predictor of future behavior is past behavior. That’s why ConsumerBase offers the BehaviorBase product; to provide clients with data that reflects demonstrated online consumer click actions.

The Data:
Every BehaviorBase record contains full postal and email addresses with a wide range of additional selects available as well. The benefit of records with both postal and email data is that using them is greater than the sum of their parts. Each acts to reinforce the legitimacy and penetration power of the other.

The records of individuals tracked on BehaviorBase show confirmed  behavioral actions. This responder information follows clicks, purchases and other demonstrable activity and is then organized into data cards by category.

The Source:
BehaviorBase data starts out in the ConsumerBase Masterfile and becomes behavioral data as actions are tracked and recorded. ConsumerBase sends millions of emails per month and we track response. When an action is registered, the record from which the action occurs is added to the BehaviorBase database. See how we capture data on our premier sites, including Value Seekers and Official Referral.

The Advantage:
Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop. This type of data provides one of the best windows into consumers’ course of action. That’s because—unlike surveys or other forms of market intelligence—it documents what a buyer has actually done instead of what he or she says.

Click here to view data cards.