Articles

Extracting Your Data's Potential Through Email Marketing?

Interested in developing an email marketing campaign but unsure if your data is managed properly? Before you create any emails, it is important to first make sure that you have clean, up-to-date and accurate data. ConsumerBase explains how your company can extract your data's potential through email lists. Mining your data for the customer insight that will add value to your business can help you produce a much higher return on investment. Once you have a strong data management system in place, use these steps to enhance your data's potential:

 When is the Best Time to Send Your Emails?

Email marketers are constantly fussing over every aspect of their email messages, from subject lines to calls to action to content. Those who structure their email marketing campaigns around segmented databases understand who they are targeting and why. 

 Top 6 Tips For Writing Emails?

It's common knowledge in the writing world that email marketing copy is vastly different than copy for print or other types of online media. When creating email subject lines, headlines and copy, writers must engage readers within seconds, or the readers will simply look elsewhere. Email readers are less likely to likely to read email copy from start to finish, so it is important for companies to use key techniques to catch their attention. ConsumerBase offers the top 6 tips for writing killer email copy:

 The Most Popular Way To Broadcast Your Emails

When it comes to broadcasting emails, most companies have three major options. While each broadcasting option has its pros and cons, it is important to choose the right one for your company at the forefront so you are not left with software problems, undelivered emails or unnecessary costs later on.  ConsumerBase offers information on the best broadcasting choices for your email marketing campaigns.

5 Quick Things to Test to Get Better Email Marketing Responses

Be honest. When was the last time you checked or tested your email marketing campaign? If you have a campaign that you have been using for awhile that is not , it may be time to analyze and revise a few features. Likewise, if you are creating a brand new campaign, it is also helpful to do some testing before the launch date. While many of these changes may seem small, they can have a large impact on your response rates. ConsumerBase offers information on the top 5 things to test in order to receive better responses for your email marketing campaigns.

Email Marketing: Creativity, Common Sense and Know-How

Interested in creating email marketing messages that really work? In order to be successful with your email marketing campaigns, there are certain tactics that you must not avoid. The three most important aspects to consider before creating your campaigns are creativity, common sense and know-how. ConsumerBase offers information on these essential email marketing approaches:

The Dos and Don'ts of Behavioral Targeting

Over the past few decades, marketers have been increasingly focused on behavioral targeting as a way to learn more about their customers, improve brand image and generate more sales. But do we ever get to a point where consumers think we have gone too far with our targeting?