5 Quick Things to Test to Get Better Email Marketing ResponsesBe honest. When was the last time you checked or tested your email marketing campaign? If you have a campaign that you have been using for awhile that is not , it may be time to analyze and revise a few features. Likewise, if you are creating a brand new campaign, it is also helpful to do some testing before the launch date. While many of these changes may seem small, they can have a large impact on your response rates. ConsumerBase offers information on the top 5 things to test in order to receive better responses for your email marketing campaigns. Testing your email messages can seem like a lot of work, but don't worry, it's really not. All you have to do is follow three tiny steps. First, create a copy of your existing campaign. If you are currently creating a campaign, make a copy as soon as it is complete. Second, change a tiny part of your campaign (see below). Finally, test your new campaign to a small portion of your email list. Taking these three simple steps can help increase your response rates and only takes minutes to do. If you are unsure about what changes to make, start out with these 5 examples: 1. Subject Line Your email message or offer could be great, but if no one is opening it, it doesn't matter. Was there a successful offer that you used in the past? Try including it in your subject line and do a test to see how well it performs. 2. Offer While you may think your offer will be raking in customers, they could think differently. If you are giving a discount, try testing a percentage off vs. a dollar amount off. Were you thinking of using an expiration date? Attempt to send a portion with the expiration date and a portion without. Roll out the rest of your email list to the winner. 3. Links Does your email only have one link to your offer? This may be limiting the amount of customers you are receiving from your email marketing campaign. Try adding more links and see if your response increases. 4. Format If most of the content in your email message is found beneath the fold, customers could be missing it. By playing around with your format, you can get a good idea of what people are focusing on when they read your emails. 5. Images Is your email overloaded with images? Some customers, especially those using software like Microsoft Outlook who have to unblock their images, might be inclined to delete the email. Try testing a simple text email and see if that helps your response rate!
For more information on email marketing tests, contact ConsumerBase today or request a quote. |
