ResponderInfo Now Captures Web Surfers’ Online Behavior and Frequency09.25.2009 EVANSTON, IL /September 25, 2009/ - First introduced on January 12, 2006, the first generation of ResponderInfo, a marketing tool created by ConsumerBase, captured online behavior and provided smaller data users with a convenient, cost effective mail list-building tool. Today, the service has expanded to capture frequency as well. Through ResponderInfo, marketers can now study the regularity with which consumers visit particular websites. “Now you can not only identify the name, postal and email address of your prospects by which websites they frequent, but also how often they frequent them. This is data’s answer to banner ad pixel re-targeting, a very cost-effective way to capture new clients” said Larry Organ, CEO of ConsumerBase. “Successful agencies are defined by how well they understand their clients' acquisition allowance per sale, information request or sales lead. To capture a higher percentage of shrinking budgets, it is important to continue to perfect the process of driving down acquisition costs. Adding “frequency” to “online demonstrated behavior” uniquely allows ConsumerBase to do just that.” Future planned additions to ResponderInfo include segmenting by income, and other popular demographics. About ConsumerBase |
