- Magnetic Tape
an addressable material for mailing lists that contains electronic data
- Mail Date
the date when the offer is deployed to the individuals on the mailing list(s)
- Mail Order Buyer (MOB)
an individual who has ordered items in response to promotions sent by mail
- Mail Preference Service
a service provided by the DMA that lets individuals remove their names and addresses from mailing lists.
- Mail Server
a computer that is used to deploy e-mails to mailing lists
- Mail Shop
an third-party company that prepares direct mail packages for mailing
a company that deploys direct mail campaigns.
- Mailer Direct Commission
the commission charged by a list manager for selling customer names to a mailer when no list broker is assigned. The list owner reserves the right to elect whether or not the list manager is entitled to retain this commission
- Mailer Service Bureau
a department that works for the mailer. The mailer's service bureau is responsible for coordinating the integration and enhancement of all of the lists being used in the marketing campaign.
- Mailing List
A compilation of names and addresses used by a company to send material to many recipients as part of a direct marketing campaign
- Management Fee
the amount charged by the list manager for a sale made on behalf of the list owner.
the target audience for a direct marketing campaign. The market may be generally defined as businesses, consumers, government entities, or other. The market is more specifically defined through the selects of the mailing lists chosen for the campaign
- Market Penetration
the percentage of customers you have divided by the total number of consumers and/or businesses that are part of your market
- Market Research
the collecting, recording, and analysis of data about problems and opportunities relating to the marketing of products and services
- Marketing Convergence
marketing efforts that ensure that companies present a consistent message for all marketing activities
- Marketing Mix
the combined use of product, price, promotion, and placement in a marketing campaign
- Mass Marketing
selling to anyone through mass media channels as opposed to targeted channels like mailing lists
- Mass Media
marketing media such as television, radio, or newspaper advertising that are aimed at large audiences as opposed to individuals on a mailing list
- Match Key
a combination of numbers and letters, often containing a zip code, which is used to de-duplicate addresses on a mailing list
- Media Channel
is the type of contact, like mail or telephone, used for promoting products and or services to customers and/or prospects
a measure of average that is determined by sorting a list of values from greatest to smallest and picking the middle value.
the channel being used to reach the targeted audience. In direct marketing, mediums include postal mail, email, telephone, fax, and inserts
the process of eliminating duplicate names within and among multiple mailing lists selected for a given direct marketing campaign.
- Minimum Order Fee
a charge for ordering less than the minimum number of names listed by the data card
a measure of average that is represents the value that occurs most frequently in a list.
an area of data analysis used by direct marketers to predict future events and/or behavior by using statistics when observing historical data and trends
- Monetary Value
the value of a mailing list determined by the average revenue brought in from an individual on that mailing list
a repeat customer
- Multi-Channel Marketer
a business that offers customers several media or response channels to buy their product(s) and/or service(s)
- Multi-Channel Marketing
the process that gives consumers more than one way to buy their product(s) and/or service(s). Multi-channel marketing often includes multiple media and response channels
- Multiple Regression Analysis
a statistical technique used to develop a formula that reveals the correlation between a single dependent variable and more than one independent variables