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HOW CONSUMER DATA IS COMPILED. ALSO SEE THE LIPSON BUSINESS DATABASE

Exact Data sources consumer data from Acxiom a national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. The database is compared to the USPS National Change of Address file every 60-days, and updated as necessary. And 15 to 20 million new email addresses are acquired each month, a rigorous, proprietary hygiene process is performed, and approximately 10%, or 1.5 to 2.0 million new email addresses, are appended to the national database.

Exact Data deploys email to portions of its database daily with client offers. Each email deployed is attributed to one of the following categories or "behaviors": Airline Travel, Alcohol, Apparel, Auction, Auto Comparison Sites, Auto Insurance, Automobile Loans, Automobile Offers/Deals/Coupons, Beauty, Business Opportunity Seekers, Business Travel, Cable/Internet Services, College, Computer Hardware Products, Computer Software Products, Computer Printer Products, Dating Services, Electronics, Entertainment, Fitness, Food, Gambling, Gift and Collectibles, Health Insurance, Home Business, Home Improvement, Hotel, Legal Services, Long Distance, Membership Clubs, Life Insurance, Membership CD/DVD/Books, Military, Pleasure/Vacation Travel, Research and Surveys, Sweepstakes/Premiums, Trade School, Weight Loss, Wellness, Wireless.

When the email recipient opens or clicks on the email received, the time, date, and category/ "behavior" of the click are recorded real time back to the national database. This is how we are able to make available specific "behaviors", including our multi-clicker selects available on a 30, 60 or 90-day hotline, for email, postal or telephone. This is also how we know which data is most responsive.

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