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CONSUMER LISTS

We are consumer data experts. Our sales consultants can help you determine which list best reflects your target market. You’ll never get the results you expect with the wrong list. Exact Data’s file delivers the industry’s most accurate postal, email and phone data, with over 700 different selects to improve targeting.

There are over 70,000 different data cards represented in our database. Search by keyword, race, heritage, religion, languages spoken, credit card use, propensity to buy and more. Take a test drive, view the hundreds of free samples lists provided on our website. Or create your own B2C list, and download it instantly.

Exact Data is committed to data quality. The most recent CASS and NCOA certificates are available for download.

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HOW CONSUMER DATA IS COMPILED. ALSO SEE THE LIPSON BUSINESS DATABASE

Exact Data sources consumer data from Acxiom a national database with approximately 242 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. The database is compared to the USPS National Change of Address file every 60-days, and updated as necessary. And 15 to 20 million new email addresses are acquired each month, a rigorous, proprietary hygiene process is performed, and approximately 10%, or 1.5 to 2.0 million new email addresses, are appended to the national database.

Exact Data deploys email to portions of its database daily with client offers. Each email deployed is attributed to one of the following categories or "behaviors": Airline Travel, Alcohol, Apparel, Auction, Auto Comparison Sites, Auto Insurance, Automobile Loans, Automobile Offers/Deals/Coupons, Beauty, Business Opportunity Seekers, Business Travel, Cable/Internet Services, College, Computer Hardware Products, Computer Software Products, Computer Printer Products, Dating Services, Electronics, Entertainment, Fitness, Food, Gambling, Gift and Collectibles, Health Insurance, Home Business, Home Improvement, Hotel, Legal Services, Long Distance, Membership Clubs, Life Insurance, Membership CD/DVD/Books, Military, Pleasure/Vacation Travel, Research and Surveys, Sweepstakes/Premiums, Trade School, Weight Loss, Wellness, Wireless.

When the email recipient opens or clicks on the email received, the time, date, and category/ "behavior" of the click are recorded real time back to the national database. This is how we are able to make available specific "behaviors", including our multi-clicker selects available on a 30, 60 or 90-day hotline, for email, postal or telephone. This is also how we know which data is most responsive.

Compare Acxiom to other national databases. See our most recent NCOA and CASS certificates.

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