Email Appends | ConsumerBase Blog

Successful Ways to Grow Your Email Database

Thursday, October 22nd, 2009

Here at ConsumerBase, we are always encouraging our clients to find new ways of building their databases. We use all of these tactics ourselves and are more than satisfied with the results. If you are interested in learning how to grow your database, use these tips to start the process:

1. Collect email addresses from your website. A quick and easy way to collect relevant emails is through your company’s website. Any time a visitor fills out a form, add their email to your existing list.

2. Use email appends. Another great way to increase your email address list is to match records through an email append.

3. Utilize offline communication. Understanding that you do not need to use the Internet to collect email addresses will definitely help with your marketing efforts. Ask for addresses wherever you are and in whatever way possible.

4. Implement search engine marketing. Using paid advertisements on search engines like Google, Yahoo! and Bing can help drive traffic to your website. If visitors from those ads fill out a form on your site, more emails to add to your database!

To learn more about the ways to grow your database, contact a broker at ConsumerBase today.

Tags: email address list, email append, Email Appends, Email Marketing
Posted in Email Appends | No Comments »

Testing Your Data and Email Frequency

Tuesday, August 4th, 2009

Before you rent an email list, it is important to know where your data is coming from and whether or not it is reliable. When speaking with your list vendor before purchase, you may want to ask for a random sample of your list. A good list vendor will easily be able to provide you with a sample so that you understand the type of data you will be receiving. By testing, say, 10% of the list, you are able to get a rough estimate of the response rate.

Along with testing data, many companies also choose to test their email frequency. How often should you send out your email marketing newsletter? There is no easy way to know exactly how frequently you should be sending out your emails. The only sure way is to test different frequencies and determine which works best for your campaign. For instance, if right now you are only sending out your emails only once a month, you may want to try and send them more frequently. Try sending the emails out once a week and see if your response rate increases. It’s a very clear strategy: if you don’t test your email frequency, you cannot gauge what effect this, or any other element of your email marketing, is having on your campaign.

Tags: Email Appends, email list, email lists, Email Marketing, list vendor, list vendors
Posted in Email Appends, Email Marketing | No Comments »

Are You Utilizing List Hygiene?

Tuesday, July 28th, 2009

Once you have acquired a customer database for email marketing, the next step is to keep that list clean and fresh. Email data has an extremely high decay rate, which makes it even more important to keep on top of your list. If you are trying to send an email marketing message out to an incorrect email address, it will have a negative impact on your campaign. But the problem does not end there. If you have several incorrect email addresses and your ISP notices, they could label you as a spammer, even if you are working with a legitimate opt-in database.

List hygiene is the process of updating your database to ensure that all email addresses are accurate and working. In most cases, a list hygiene company like ConsumerBase will sort through your data and check the accuracy of your list. They will check for duplicate email addresses and common spelling errors. They will also check that your list conforms to international email standards.

Successful email marketers know and understand that it is not important to only clean your data once. List hygiene should be performed on a regular basis so that your email marketing messages are being delivered to their proper address.

Want to learn more about list hygiene? Contact a list broker at ConsumerBase today.

Tags: data hygiene, Email Appends, email list hygiene, Email Marketing, List Hygiene
Posted in List Hygiene | 3 Comments »

Why People May Be Opting Out of Your Email Marketing Messages

Monday, July 20th, 2009

Having a problem with people opting out of your email messages? Marketers are often confused as to why those on their email lists are unsubscribing. If your email marketing campaign is failing, it may be time to reconsider your strategy. According to a recent study by Epsilon and ROI Research, 55% of email subscribers in the U.S. and Canada unsubscribe from emails occasionally. The study also found that 14% of subscribers unsubscribe frequently.

Unsure how to keep your email recipients from unsubscribing? In order to stop them from unsubscribing, you should first understand why they are doing so. Here are the top five reasons that email readers unsubscribe, according to the Epsilon and ROI Research study:

1.    67% of readers felt that the email contained too much irrelevant content
2.    64% of readers felt that they received the company’s emails too frequently
3.    50% of readers felt that their email address was being sold or shared with other companies
4.    48% of readers did not remember signing up
5.    32% of readers were concerned about privacy

Taking a look at these statistics, do your emails fall under any of these categories? If so, you may want to change one or more aspects of your email marketing campaigns. Vary the content, change the date or time you send the email and always make your email opt-in. By listening to your audience, you may be able to create a successful campaign that will entice recipients to read your message or buy your product!

Tags: Email Appends, Email Marketing, email subscribers, opt-in email marketing, opt-in emails
Posted in Email Marketing | 1 Comment »

Pages

Archives

Categories

Posts Tagged ‘Email Appends’

Successful Ways to Grow Your Email Database

Why People May Be Opting Out of Your Email Marketing Messages