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These days, it’s hard to go anywhere without hearing about Twitter, Facebook and YouTube. Social media is all the rage and it is now being used as both a major source of online communication and a business tool. Due to its popularity, companies are now trying to integrate social media into their marketing budgets. Smart marketers are aware that creating a profile on the popular social media sites is not the only way to get your message or brand out there. With that being said, it is important for companies to now consider integrating social media into their email marketing campaigns.

To this day, email remains the #1 form of online communication. In fact, according to a new article on Examiner.com, 95% of money made online is via email. If you are trying to expand your email marketing list, one great way is to increase your “friends,” “followers” or “connections” on social media sites. By doing this, you may be able to attract users that might not have previously known about your company.

Another way of integrating social media into your email marketing campaigns is by adding links to your profiles into the body of your emails. Besides the standard phone number and website link, these links give the reader other ways to connect directly with your company.

Larry Organ, CEO of ConsumerBase, has recently joined the Board of Directors at Clearbrook, an organization that assists children and adults with disabilities. The organization is based in Arlington Heights, Ill. and helps over 3,000 individuals in the Chicagoland area. Larry will act as advisor to the marketing committee, assisting them in developing new strategies for gaining charitable donations.

See our latest press release at PRWeb to learn more about this story.