Thinking of creating a targeted email marketing campaign? In most cases, the key to a successful campaign does not only lie in the subject line or message: it lies in the data. ConsumerBase offers tips on the best ways to build a successful email database:
• Know your customer – Before you consider creating your email database, you must first take a good hard look at your existing clientele. How do they fit with the overall strategy of your database? Are there ways to segment your existing addresses and numbers? Understanding this information will make it easier when you decide to create email marketing campaigns.
• Don’t Forget About Context – It is important to always ask people for their email addresses at an appropriate time. If you ask for an address out of context, the person may be inclined to ask why you need it. The reason for your address enquiry should always be relevant in order to gain the customer’s trust.
• Analyze each email sent out – Once you have established a strong database, it is important to then keep your customers interested. Send out interesting and catchy email messages and analyze the data you receive back. How long was the email open for? What links were clicked on? Paying attention to these details will allow you to create successful messages in the future.