Trying to find the perfect subject line for your latest email? Subject lines can make or break any email marketing campaign. It has even been said that viewers will decide within one second whether or not they will open an email. If that is the case, it is very important to consistently create good subject lines for your email marketing campaigns. It is also important to note what elements make up a bad subject line so you can avoid them in the future. Here are just a few elements of good and bad subject lines:
Good subject lines:
• Send a straightforward, clear message
• Sound simple and friendly
• Have an understated tone
• Are not crammed with information
Bad subject lines:
• Sound similar to a pitch by a high-pressured salesman
• Use all capital letters
• Overuse the exclamation mark!
• Do not normally sound good when read out loud
For your next email, take some time to go over your subject line. Does it have mostly good elements or bad? Stick to the good elements and you will be sure to see more successful results from your campaigns!
