Almost every Internet user has experienced it. You log in to your email account and your eyes immediately dart to that commercial email you did not sign up for. Where did this email come from? The most likely source is from email appends.

What are email appends?

Simply put, email appends take a portion of your customer database and find matching email addresses. Most often, the email addresses taken are from those with whom you have an established relationship. Email appends give the customer the chance to decide whether or not they want to receive your emails. The email addresses are then appended to your database and sent back to you.

Aren’t these emails SPAM?

No, they are not SPAM. When marketing on the Internet, you must remember that content is king. If you send out relevant and compelling emails, there is a good chance that the email recipients will not only read your email, they will also buy your product! As long as the email is written and sent correctly, it can be a very powerful marketing tool.

This entry was posted on Monday, June 8th, 2009 at 11:55 pm and is filed under Email Appends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.