These days, every business is looking to do more with less. When business owners debate between sending postal mail (about a dollar apiece) or email (about a penny apiece), the choice is often clear. While the decision to send out emails is easy, compiling and managing your email list can be a challenge. ConsumerBase offers information on the 4 most effective ways to manage consumer email addresses and increase your base coverage:
1. Email Appends
An easy and inexpensive way of adding to your list of email addresses is through email appends. With third party providers, you are able to append valid email addresses for pennies per record.
2. Be Proactive
Inform personnel of the importance of email addresses and encourage them to use every opportunity to add to your company’s email list.
3. Revise Your Email Permission Policies
Rethink your opt-in policy for email communications. An opt-out policy should be the rule of thumb for business marketers. This policy will help to increase credibility and business relationships.
4. Write Relevant Emails
Once you have your email list, the next step is maintaining. To ensure that your email recipients opt-in, make sure you have relevant, targeted and timely communication.
