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1-Step Sale
2-Step Sale (Lead followed by sale)
Cost of Email & Email Deployment Cost of List, Printing, Postage, Lettershop Cost of List, Telemarketing Cost of All Advertising $
Number of Emails Deployment:
Conversion Rate to Leads:%
Conversion Rate from Leads to Sales:%
Average Sale Amount:$(enter your average sale, not total sales)
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Revenue Generated:$(rounds to the nearest dollar)
AdROI:When to useAdvertising Return on Investment (AdROI) is the standard measure of advertising effectiveness - the amount of money brought into a business for each dollar spent on advertising. This is the most effective measurement tool to relate advertising spend directly to revenue. It should not be confused however with "profit". %
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