In developing a new email campaign, direct marketing professionals consider multiple factors for producing successful results:
- Defining an appropriate target audience
- Creating eye-catching subject lines
- Presenting content in user-friendly format
- Increasing open and click rates
- Analyzing campaign results
- Evaluating campaign for integration or retirement
Exact Data ConsumerBase is an industry leader in the field of email marketing. By providing clients with the data and tools necessary to develop, test and analyze their campaigns, Exact Data ConsumerBase assists current and future business industry leaders with reaching their goals.
Exact Data ConsumerBase email marketing services include:
- Audience targeting
- Dynamic personalization
- Circulation planning
- Online marketing analysis
- Tracking campaign results
- Testing and transactional messaging
Exact Data ConsumerBase helps you maximize email’s true potential. Download our sales summary sheet for a list of database details including selects, services and average open and click rates by category for email deployment.